The Business and Management of Ocean Cruises

The Business and Management of Ocean Cruises

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Edited by Michael Vogel, Alexis Papathanassis and Ben Wolber

Hardback

March 2012

9781845938451

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$157.20

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After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigor to cover some of the most important and interesting managerial challenges associated with ocean cruises.

Introduction

Part 1: The Cruise Industry
1. Demand for Cruises
2. Evolution of the Cruise Supply Side
3. Regulatory Frameworks
4. Impacts of Cruising

Part 2: Cruise Line Corporate Management
5. Components of Cruise Line Strategies
6. Cruise Operator Core Processes and Systems
7. Purchasing and Logistics Management
8. Human Resource Management

Part 3: Cruise Line Marketing Management
9. Marketing Communication
10. Pricing and Revenue Mangement
11. Cruise Packages

Part 4: Cruise Product Management
12. Cruise Product Development
13. Itinerary Planning
14. Shore-Side Activities
15. Quality Management

Part 5: Cruise Operations Management
16. Hotel Operations
17. Food and Beverage Operations
18. Safety and Security Management
19. Marine Operations

Part 6: Cruise Industry Futures
20. Cruise Sector Growth - Prospects, Challenges, Responsibilities