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Tourism Behaviour
Travellers' Decisions and Actions
Paperback
March 2009
9781845935870
More details
- Publisher
CABI - Published
19th March 2009 - ISBN 9781845935870
- Language English
- Pages 280 pp.
- Size 6.875" x 9.75"
$81.45
Hardback
October 2005
9780851990217
More details
- Publisher
CABI - Published
11th October 2005 - ISBN 9780851990217
- Language English
- Pages 280 pp.
- Size 6.875" x 9.75"
$176.10
Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Ecological systems in lifestyle, leisure, and travel behavior
Qualitative comparative analysis of travel and tourism purchase-consumption systems
Holistic case-based modeling of customers' thinking-doing destination choice introduction
Introduction to the theory and investigation of planned and realised consumer behavior
Research objectives and theoretical framework
Variations between planned and realised behaviors
Influence of product information on planned and realised consumption activities
Influence of consumer characteristics on planned and realised behaviors, Strategic implications and discussion