Communication and Tourism

Communication and Tourism

Reflecting on the construction of the tourist image of Greece

Michael Tsangaris
Hardback
June 2024
9781800626010
More details
  • Publisher
    CABI
  • Published
    7th June
  • ISBN 9781800626010
  • Language English
  • Pages 264 pp.
  • Size 6" x 9"
$155.00
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The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media. From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development.

Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary."

Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences.

Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is:

  • an historical panorama, exploring how communication has continually influenced the allure of tourist destinations
  • an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion.
  • written in an engaging style to stimulate thought in current issues around the tourism industry
It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.

Introduction

CONCEPTUAL FRAMEWORK
1. TOURISM COMMUNICATION
2. HISTORICAL PERSPECTIVE ON HUMAN MOBILITY AND TOURISM
3. EXPLORING THE ESSENCE OF TOURISM IN ITS DEFINITIONS AND INTERPRETATIONS
4. CULTURE AND TOURISM
5. THEORIES OF MASS MEDIA EFFECTS AND MASS TOURISM
6. REVEALING THE COMPLEX WORLD OF TOURISM IMAGERY

MEDIA AND TOURISM
7. PAINTING AND TOURISM
8. LITERATURE AND TOURISM
9. TOURISM, PHOTOGRAPHY, PRESS, POSTERS AND OTHER MEDIA
10. MEDIA WITH DYNAMIC MESSAGES
11. NEW DIGITAL MEDIA AND TOURISM

MEDIA AND TOURISM IN GREECE
12. TRAVELLING IN THE ANCIENT WORLD
13. TRAVEL IN ROMAN EMPIRE AND BYZANTIUM
14. THE RENAISSANCE, ENLIGHTMENT AND THE TOURS IN GREECE
15. THE FOUNDATION OF THE GREEK STATE
16. TOURISM ENTERS THE GREEK WORLD AS AN ECONOMIC ACTIVITY
17. THE PHENOMENON OF MASS TOURISM IN GREECE
18. THE NEW FACE OF TOURISM IN GREECE

Conclusions

Michael Tsangaris

Michael Tsangaris is a member of the Laboratory and Teaching staff at the Department of International and European Studies, University of Piraeus. He received his PhD from the Department of Communication and Media Studies of the National and Kapodistrian University of Athens, Greece, his MA degree in Mass Media and Communications from the University of Leeds, U.K. and his Ptychion from the Department of Business Administration of the Economic University of Athens, Greece. His research interests focus on issues related to mass media, tourism, gender, culture, and society.

Tourist media; Greek tourism; Tourism-communication-culture; Mass media and tourism; Representations of tourism; Tourist image of a place; Western media and Tourism; Tourism in Greece; Greek media and tourism; Commercialization of tourism; Reification of tourism; The image of Greece; Tourism industry; Travelling for pleasure; Tourism promotion; Tourism advertising; Organic tourism; Induced tourism; Art and tourism; Tourism and painting; Tourism and literature; Press and tourist journalism; Tourism and photography; Tourism and posters; Tourism and cinema; Tourism and radio; Tourism and television; Tourism and the new digital media