Managing Tourism Enterprises

Rob Hallak, PhD

Dr. Rob Hallak (PhD, GAICD) is an Associate Professor in Management, and Program Director: International MBA and Postgraduate Management Programs at UniSA Business. Rob has been teaching at University for over 15 years in various courses including Management Principles for Administrators, Tourism and Hospitality Marketing, Entrepreneurial Enterprises, Consulting Frameworks (Le Cordon Bleu), Successful Hospitality Project Design , Entrepreneurship & Innovation (MBA). Rob has extensive experience in the tourism and hospitality industry including over five years of experience in restaurant management. His research focuses on entrepreneurship and business performance in the tourism and hospitality industry. Rob has over 60 publications including journal articles, book chapters, conference papers and industry reports. As at August 2020, Rob has published 35 referred journal articles in the field of tourism, management and entrepreneurship.

Craig Lee, PhD

Dr. Craig Lee joined the University of Otago's Tourism Department in 2016. He was previously a PhD candidate and sessional lecturer at the University of South Australia. Craig holds a Bachelor's, Master's, and PhD in hospitality and tourism management. He teaches undergraduate, postgraduate, and online courses related to research methods, hospitality management, entrepreneurship and small business, festivals and event management, marketing, and business ethics. He is also actively supervising PhD and Masters by Research students. Craig's current research focus is in the fields of innovation and entrepreneurship in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data across a range of statistical techniques such as Partial Least Squares Path Modelling (PLSPM), Structural Equation Modelling (SEM), and Cluster Analysis. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis. Craig's work has been published in leading academic journals across tourism, business, and marketing. In addition, he has been involved in consultancy work within New Zealand and Australia's tourism and hospitality industries. In 2018, Craig won the Otago Business School's Best Emerging Researcher award. Craig is currently the Undergraduate Course Adviser for the Department of Tourism, serves on several editorial boards including Tourism Management Perspectives, and is a former Board Member of DunedinHOST (2017-2019), the primary industry body for tourism operators in and around Dunedin, New Zealand.