BUSINESS BOOKS AND REPORTS
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Campaigning
The A to Z of Public Advocacy
Paperback
January 1995
9781854180360
More details
- Publisher
THO - Published
1st January 1995 - ISBN 9781854180360
- Language English
- Pages 224 pp.
- Size 6.25" x 9.25"
$21.50
This is the definitive book on how to argue your case in the public or political arena. These days more and more people find themselves campaigning in an increasingly competitive environment. That means establishing clear and realistic objectives, aiming at the right target, and developing strategies, tactics and a programme of activities that will work.
Campaigning is a practical guide based on a unique track-record of success, a must for everyone who has a case to argue and a will to win.
Introduction
Part One: The principles
Advocate in the court of public opinion
Part Two: The practice
The A to Z of public advocacy
Citizen action
Lobbying
Part Three: The results
Case history: Clear
Case history: Parents against tobacco
Case history: Crossrail.
Des Wilson
Des Wilson is Britain's best-known campaigner with a track record equal to anyone in the world. He began his campaigning career as the first director of Shelter, and built it into one of the country's most effective campaigning charities. In the 1980's he became a major figure in the environmental movement, as ITN environmentalist of the decade. He is now Director of Public Affairs with Burson-Marsteller, the world's largest public relations consultancy.
Leighton Andrews
Leighton Andrews is Public Affairs Director of the BBC; he is the author of Part Three of Campaigning. He is a former national executive member of the Liberal Party.