BUSINESS BOOKS AND REPORTS
Economic and Monetary Union
Key Implications for Your Business
- Publisher
THO - Published
6th July 1998 - ISBN 9781854181251
- Language English
- Pages 100 pp.
- Size 8.25" x 11.75"
EMU will affect business in every European country, not just those nations that adopt the euro.
Everybody who makes strategic business decisions needs to understand how the introduction of the euro will alter the business environment in which they operate
Part 1 BACKGROUND
Chapter 1--The quest for EMU
A new economic environment
An island of Euro-sceptics
Longevity depends on reform
Chapter 2--The creation of the euro
The ecu must equal the euro
The conversion weekend
Draconian policies will hurt euro
Euro shrinks the external sector
A globe-trotting currency
Part 2 KEY IMPLICATIONS FOR YOUR BUSINESS
Chapter 3--Three years of transition
Accommodating the euro
Adoption in stages
Juggling with two currencies
Transition for late-comers
Chapter 4--Corporate fund raising in EMU
Pension funds to grow in Europe
Corporate bonds to boom in EMU
Chapter 5--Cost-benefit analysis of EMU
Preparing for EMU
The marketing problem
Part 3 THE FUTURE
Chapter 6--EMU for ever?
Barriers to labour mobility
The shock of EMU
Durability depends on politics
A federal Europe?
Appendices
Appendix 1: Glossary
Appendix 2: Select bibliography
John Atkin
John Atkin is economic adviser at Citibank NA, London. During a long career with Citibank he has held a number of research and staff positions, and he is currently a member of Citibank's steering committee on EMU. Much of his time is spent advising businesses on the implications of monetary union